Oliver Turner AS MEDIA: Target audience

What is a target audience? 

The target audience of a film is the desired or intended audience of an advertisement, or message. The content must be relevant to the desired audience and serve the purpose of entertaining them with an appropriate message through that particular genre.

The target audience for the following genres are:

• Comedy- Teenagers and above. Typically the humour found on most comedies can be rather explicit or only appropriate to older audiences. This audience will also understand the comedy and so this type of genre suits the age well. 
• Horror- Again, teenagers and above as the content here can be disturbing to people and perhaps younger audiences would not enjoy the film as much. 
• Action - children,teenagers and adults. Action is normally quite fast paced and easy to watch, the viewer can easily pick up the storyline without much knowledge of what has actually happened prior. I would say that comedy appeals to a more male based audience. 
• Drama- Older generation of adults because dramas are often rather tense and can be hard to understand, with sub-plots and twists that can confuse the audience. 
• Romance- Teenage girls and adult women as they tend to be quite light-hearted, or emotional films that would appeal more to a women than a man. 

What would be the target audience for your "idea so far"? And how would you attract these people to watch your film? 

My target audience would probably be teenagers and people of the same age as me(16/17 year olds) as my opening scene will be rather action packed (chase scene) and fast paced. I think the younger audience would be more inclined to watch a film like this as opposed to a more slow going opening sequence that I feel a teenagers could not relate to or enjoy themselves. I would attract these people via social media sites as they are quick, free and reliable methods of spreading the film publicly. Also, a lot of teenagers use sites like these on a day to day basis meaning advertisement would be more widely acknowledged as opposed to just spreading the word. I would also produce film posters (stick them up around local area and can also be used for page profile pictures etc) and other merchandise to further profit and advertise my film. I could think about doing first hand audience advertisement by actually going out and interacting with people as a means of inclining people to watch my film.
This is a stark contrast from the greater scale films that rely heavily upon hollywood billboards and posters in places such as Times Square and London Piccadilly circus. These are far better forms of advertisement and would attract bigger audiences that are commuting in prime locations. Film industries would also pay for online advertisement for youtube ads and webpage ads to bring more traffic.